SportFX Core Collection Launch 2019
SportFX’s core collection consisted of 8 pieces and were designed to be appropriate for every season. It was launched in partnership with FRAME where the target audience could experience the collection first hand. I managed the following:
- Influencer guest list
- Relationship with FRAME
- Briefing all POS material
- Coordinating photographer, videographer & glam squad
- Arranged PR samplesÂ
- Digital content strategy
- Seeding press release












Photography: Max Oppenheim Videography: Harry Hall