SportFX Core Collection Launch 2019

SportFX’s core collection consisted of 8 pieces and were designed to be appropriate for every season. It was launched in partnership with FRAME where the target audience could experience the collection first hand. I managed the following:

  • Influencer guest list
  • Relationship with FRAME
  • Briefing all POS material
  • Coordinating photographer, videographer & glam squad
  • Arranged PR samples 
  • Digital content strategy
  • Seeding press release

Photography: Max Oppenheim Videography: Harry Hall