SportFX’s core collection consisted of 8 pieces and were designed to be appropriate for every season. It was launched in partnership with FRAME where the target audience could experience the collection first hand. I managed the following:

• Influencer guest list
• Relationship with FRAME
• Briefing all POS material
• Coordinating photographer, videographer & glam squad
• Arranged PR samples 
• Digital content strategy
• Seeding press release