This campaign was split into two parts as it was entering two different markets at different times. The purpose of this campaign was to launch a water resistant makeup and nail polish collection. Only the polish was released in the UK in June 2017 and both the makeup & polish were released in Australia in January 2018. I was more heavily involved with the launch into Australia. When on set, I assisted with the direction of the campaign, as well as painted and styled the model’s nails. I was involved in the final selection process and had to consider where these images would be used for web, social and POS. After the final images were approved, I designed a catalogue for the Priceline magazine to support our launch in Australia.