This photo shoot was one of the first to show Models Own in a new brand direction. The aim of the shoot was to appeal to the more ‘makeup obsessed’, on trend and fashion conscious girl in her twenties. The secondary purpose was to assist in the launch of a new makeup range. The brand was bringing out 15 new shades of lipstick, nail polish and foundation stick. A key goal of the photography was to express that the brand’s makeup range had expanded into exciting new shades and tones. Alongside my creative direction responsibilities, I also painted and styled the nails for each of the models.