Exhibiting at Balance Festival was a great opportunity to expose SportFX to the fitness community. I arranged the best sales team from Sports Direct and managed the exhibition from conception to execution in order to increase sales for the makeup and activewear ranges.This included:

• Briefing all POS
• Liaising with external contractors
• Negotiating costs
• Implementing sales & budget sheet
• Managing sales staff & setting sales targets
• Implementing targeted promotions
• Managing influencer relationships
• Art direction of the stand
• Social content