SportFX at Balance Festival

Exhibiting at Balance Festival was a great opportunity to expose SportFX to the fitness community. I arranged the best sales team from Sports Direct and managed the exhibition from conception to execution in order to increase sales for the makeup and activewear ranges.This included:

  • Briefing all POS
  • Liaising with external contractors
  • Negotiating costs
  • Implementing sales & budget sheet
  • Managing sales staff & setting sales targets
  • Implementing targeted promotions
  • Managing influencer relationships
  • Art direction of the stand
  • Social content