SportFX at London Marathon Expo

As a new to market brand, it was important to showcase SportFX at relevant sporting exhibitions. I organised SportFX at the London Marathon to capitalise on brand awareness and create additional sales opportunities. I managed the space from conception to execution. This involved:

  • Briefing all POS
  • Liaising with external contractors
  • Negotiating costs
  • Implementing sales & budget sheet
  • Managing sales staff & setting sales targets
  • Implementing targeted promotions
  • Managing influencer relationships
  • Art direction of the stand