SportFX at London Marathon Expo
As a new to market brand, it was important to showcase SportFX at relevant sporting exhibitions. I organised SportFX at the London Marathon to capitalise on brand awareness and create additional sales opportunities. I managed the space from conception to execution. This involved:
- Briefing all POS
- Liaising with external contractors
- Negotiating costs
- Implementing sales & budget sheet
- Managing sales staff & setting sales targets
- Implementing targeted promotions
- Managing influencer relationships
- Art direction of the stand





