As a new to market brand, it was important to showcase SportFX at relevant sporting exhibitions. I organised SportFX at the London Marathon to capitalise on brand awareness and create additional sales opportunities. I managed the space from conception to execution. This involved:

• Briefing all POS
• Liaising with external contractors
• Negotiating costs
• Implementing sales & budget sheet
• Managing sales staff & setting sales targets
• Implementing targeted promotions
• Managing influencer relationships
• Art direction of the stand