SportFX & Chessie King Campaign 2018

This campaign was SportFX’s first influencer collaboration. Chessie King aligned really well with the brand’s key message of body positivity. I managed the entire campaign process. The launch event was incredibly successful, resulting in a social reach of 22.7Million, 56 tagged main feed posts and 517 tagged stories. This was all organic content. Throughout this campaign, I carried out the below:

  • Created the marketing strategy for the collaboration
  • Allocated marketing budget and provided financial reports to the Director
  • Managed the agreed deliverables and influencer relationship
  • Art direction for event, web, social and physical design assets
  • Executed pre-launch event, main event and store event at Sports Direct Oxford street
  • Co-directed photo and video campaign
  • Arranged targeted guest list of 141 influencers