SportFX & Gabby Allen Campaign 2019

From concept to execution I lead a national activewear campaign which focused on the collaboration between SportFX and Love Island star Gabby Allen. A unique clothing range was developed in line with a key message aimed at empowering women. With such an extensive reach, Gabby was able to speak to a broad range of potential customers and so I developed a thorough and in-depth strategy to capitalise on this opportunity. I was responsible for the following:

  • Designed and executed marketing strategy for the collaboration
  • Allocated marketing budget and provided financial reports to the Director
  • Setting up the collaboration contract, agreeing the deliverables and managing the relationship
  • Art direction for all design assets
  • Directed campaign photo and video shoots
  • Launch event at Tropicana Beach Club
  • Branding event locations with on-trend material
  • Managed communication with external PR agency
  • Arranged space to display the collection at B. The Agency A/W’19 Press Day

Videographer: Harry Hall Photographers: Max Oppenheim & Anna Fowler