To promote the re-brand of USA Pro, the ‘Move In Blue’ activewear and accessories collection was created. I was tasked with developing a 3 year marketing strategy to capture a percentage of the fitness and wellness industry. I conducted a thorough audit of the market looking at the full spectrum of competitor brands and their strategic positions. Based on these insights I was able to make clear recommendations as to the new direction for USA Pro. I did the following for the launch:

• Designed and executed a 3 year marketing strategy
• Revamped the design of the brand’s social platforms
• Allocated marketing budget and provided financial reports to the Director
• Art direction for design assets
• Directed photo campaigns
• Directed ecom and lifestyle shoots
• Developed the instruction manual for the perfect positions yoga mat
• Copy writing for web and POS
• Arranged space to display the collection at B. The Agency A/W’19 Press Day