USA Pro Campaign: Move In Blue 2019

To promote the re-brand of USA Pro, the ‘Move In Blue’ activewear and accessories collection was created. I was tasked with developing a 3 year marketing strategy to capture a percentage of the fitness and wellness industry. I conducted a thorough audit of the market looking at the full spectrum of competitor brands and their strategic positions. Based on these insights I was able to make clear recommendations as to the new direction for USA Pro. I did the following for the launch:

  • Designed and executed a 3 year marketing strategy
  • Revamped the design of the brand’s social platforms
  • Allocated marketing budget and provided financial reports to the Director
  • Art direction for design assets
  • Directed photo campaigns
  • Directed ecom and lifestyle shoots
  • Developed the instruction manual for the perfect positions yoga mat
  • Copy writing for web and POS
  • Arranged space to display the collection at B. The Agency A/W’19 Press Day

Photographers: Max Oppenheim & Chloe Smith