USA Pro Campaign: Move In Blue 2019
To promote the re-brand of USA Pro, the ‘Move In Blue’ activewear and accessories collection was created. I was tasked with developing a 3 year marketing strategy to capture a percentage of the fitness and wellness industry. I conducted a thorough audit of the market looking at the full spectrum of competitor brands and their strategic positions. Based on these insights I was able to make clear recommendations as to the new direction for USA Pro. I did the following for the launch:
- Designed and executed a 3 year marketing strategy
- Revamped the design of the brand’s social platforms
- Allocated marketing budget and provided financial reports to the Director
- Art direction for design assets
- Directed photo campaigns
- Directed ecom and lifestyle shoots
- Developed the instruction manual for the perfect positions yoga mat
- Copy writing for web and POS
- Arranged space to display the collection at B. The Agency A/W’19 Press Day
Client
USA Pro
Project Date
January 2020
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Photographers: Max Oppenheim & Chloe Smith