POS & Events
This is a small selection of in-store POS which were briefed and directed by myself. These POS implementations were to support a limited edition collection called Celestial – a festival inspired makeup range, and a new mirror effect nail polish called One Night Stand. I was also able to source external marketing support from the Leeds Trinity centre to drive more traffic to the Models Own Leeds store. We were able to use a POD which was situated in the middle of the centre and we were able to create mini events when lounging a new product or a new promo. When we used the POD, on average, it increased sales by 60%.